Marketing Performance Manager

Marketing Performance Manager 
Permanent  
Full time (34.5 hours), we are open to a conversation about how you work these hours 
Hybrid -split between home and our London Office (office attendance on an ad hoc basis) 
Salary: £43,000 - £48,000 
 
About us 
At Macmillan you'll find talented people working together to do whatever it takes to support people living with cancer. We're going all out to find even better ways to help even more people who need our support. Our values are at the heart of who we are and everything we do, inspiring our thinking and guiding our actions. 

About the role 

As a Marketing Performance Manager (Strategic Engagement Planning Manage), you’ll lead and support projects and areas of work to ensure marketing activity across Macmillan is sequenced, integrated and prioritised to achieve our objectives.  

You’ll ensure decisions are informed by insight, and the outputs of those decisions are evaluated and optimised to drive greater efficiency and effectiveness.  

You will take particular responsibility for leading elements of Macmillan’s Marketing and Communications Effectiveness work. The role will be responsible for reviewing, developing, and implementing all work that supports a best practice marketing effectiveness programme for all our marcomms activities. 

Key Responsibilities 

• Integrated Marketing Communications Performance: Work with the Senior Manager and key teams to develop, implement, and optimise marketing performance tools. Maintain reporting, ensuring alignment and clarity across all activities. 

• Strategic Engagement Planning: Lead marketing projects, support audience insights, and collaborate with key teams to drive cross-functional marketing efforts. 

• Stakeholder Management: Build strong relationships with internal teams and external partners, ensuring a coordinated approach to marketing communications. 

To Succeed, You Will Have… 

• Experience in senior marketing roles, with a focus on strategic performance and analysis.  

• Strong project management skills and the ability to work with diverse stakeholders. 

• Knowledge of the full marketing mix and fundraising regulations. 

• An ability to turn data into actionable insights to improve marketing outcomes.  

You’ll Work With… 

• Brand, Communications, Marketing, and Content teams 

• Engagement Leadership, Strategy, Insight & Performance teams 

• External agencies and stakeholders 

What You Will Achieve 

• Support building an integrated, effective marketing performance framework  

• Insight-driven decision-making to optimise marketing effectiveness. 

• Strong collaboration across teams to deliver high-impact marketing communications. 

Ready to make a difference? Join us at Macmillan and help us support people affected by cancer. 

In return, we offer a range of benefits including: 

• 25 days holiday plus flexible bank holiday options, increasing by 1 day every year of service up to 30 days  

• Pension matched up to 7.5% 

• 120+ learning and development offers, with access to external professional qualifications 

• Flexible working patterns, such as compressed hours, flexibility to work earlier or later around our core working hours of 10am-4pm 

• Holiday buying and selling scheme, life insurance, free wills, retail discounts and much more 

Recruitment Process 
Application deadline: EOD 24th April
First interview dates: W/C 28th April

To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. 

So we can support you to be your best during the application or interview process, please contact Macmillan TA Team TATeam@macmillan.org.uk for advice and reasonable adjustments.  

We welcome applications from everyone who meet the criteria and strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Macmillan. Our Equity, Diversity and Inclusion Strategy here along with our internal employee representation body, ‘Our Voice’ and 8 Employee Network groups help us promote fairness and belonging, becoming an engaged and inclusive organisation for all our people.