Digital Performance Analyst

Digital Performance Analyst  
Contract Type: Permanent  
Full time (34.5 hours) we are open to a conversation about how you work these hours    
Location Hybrid - Split between home and a Macmillan office (London, Shipley or Glasgow)   

  
Salary Range  

About us   

At Macmillan you'll find talented people working together to do whatever it takes to support people living with cancer. We're going all out to find even better ways to help even more people who need our support. Our values are at the heart of who we are and everything we do, inspiring our thinking and guiding our actions.  

It’s an exciting time to join us as we launch our new five-year strategy and work towards delivering our vision to do whatever it takes to get every person the best support today and spark a revolution in cancer care for the future.  

 About the role   

As a Digital Performance Analyst in the Services portfolio, you will play a key role in informing the successful development of Macmillan’s services for people living with cancer. By collaborating closely with product teams and internal stakeholders, you will manage tracking and measurement across Macmillan’s Cancer Information digital products and content, allowing us to see ongoing product health and progress towards quarterly goals. You'll be responsible for developing and delivering a consistent and compliant approach to tracking and reporting, to enable both the generation of strategic management information and the evidence to support quick-turnaround experimentation and testing to optimise for user experience and impact.  

This role can be performed largely from home with occasional travel required to one of our offices. 

Responsibilities:  

Please see the attached role profile which outlines the full list of tasks and responsibilities for this role.  

 About you:   

   
The successful candidate will demonstrate the following skills and experience:   

• Significant and proven experience managing and administrating Google Analytics 4 and Google Tag Manager in a complex organisation where privacy is an important consideration, including consent management implementation (e.g. OneTrust) within GTM.  

• Experience of supporting the use of analytical data at pace to support organisational goals, for example conversion rate optimisation through A/B testing and funnel tracking.  

• Experience in the set-up, deployment and measurement of digital advertising and marketing campaigns (SEO, PPC, display, email and social) including KPI definition, tracking implementation, optimisation and campaign evaluation, with a strong understanding of UTM parameter strategy, implementation and reporting.  

• Good problem-solving and data analysis skills, with examples of where you have used these to identify and resolve tracking or tagging issues.  

• Strong experience in building, maintaining and automating insightful dashboards and reports in Looker Studio, including integrating multiple data sources (e.g. GA4, Google Ads, Search Console, and social platforms).  

Recruitment Process   
Application deadline: Tuesday 25th November   
First interview dates: Week 1dt December
Second stage interview - TBC  

To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed.   

We are an organisation that is committed to setting candidates up for success, so we can support you to be at your best during the application or selection process, please contact Macmillan TA Team TATeam@macmillan.org.uk for advice, or a conversation on reasonable adjustments. 

We welcome applications from everyone who meet the criteria and strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Macmillan. Our Equity, Diversity and Inclusion Strategy here along with our internal employee representation body, ‘Our Voice’ and 8 Employee Network groups help us promote fairness and belonging, becoming an engaged and inclusive organisation for all our people.