Senior Challenge Events Manager - Mighty Hikes Marketing

Senior Marketing Manager for Mighty Hikes

Permanent
Full time 34.5 hours per week - we are open to a conversation about how you work these hours
Hybrid -Split between home and our London Office. Expectations will be one to two times in the London office per month
Salary Range - £42,800 – £47,800 

About us

Each year we recruit thousands of people to take part in the Macmillan Mighty Hikes, a sector-leading series of hiking events across the UK that have raised over £70m for people living with cancer.

We’re looking for an experienced marketing manager with a passion for project management to oversee the development and delivery of our multi-channel marketing campaign, supported by our media agency.

Do you enjoy working with multiple stakeholders to develop exciting new initiatives? Are you committed to driving value and optimising performance? Do you like analysing data and insights to find answers? If you answered yes to any of these, this could be the role for you!

About the role:

This role is responsible for the development and delivery of our multi-channel media campaign in collaboration with our media agency Zenith, the conception of our creative campaign and management of internal stakeholders to maximise promotional opportunities.

A typical week in this role might involve:

• Overseeing the delivery of project plan tasks across different stakeholders, to make sure everyone is meeting set KPIs and working to deadline
• Managing our relationship with the media agency, monitoring channel performance to make optimisations
• Working with creative agencies to brief and produce assets, using audience insights, that will inspire people to sign up for a Mighty Hike
• Managing expenditure budgets to ensure spend is tracking accurately against different media plans and suppliers
• Using data to report on performance and identify opportunities to drive growth and test new activations
• Leading on meetings with internal and external stakeholders to present the Mighty Hikes and inspire high levels of engagement and support

This role does require weekend work (although not at your desk) as you’ll be out and about cheering on our participants. A full UK driver’s license is preferred and a willingness to drive a van is a bonus. You will be compensated for your weekend work with days in lieu.

All candidates are subject to a criminal record check for this role. This cost will be covered by Macmillan and all enhancements must be declared prior to the check.

About you:

We are looking for an experienced marketing manager with a passion for project management, strong account management skills and a creative eye.

• Marketing skills: experience delivering multi-channel marketing campaigns across paid, owned and earned with a particular focus on digital channels
• Results-focussed: ability to analyse data to report on performance and make decisions for optimisation
• Leadership: experience in leading individuals or teams to deliver a project, campaign or collective goal
• Training: experience managing and/or coaching a team member, creating clear goals and objectives and delegating tasks
• Creativity: has a passion for social first creative and delivering engaging content across different mediums
• Communication: an ability to communicate clearly with a range of different people, with confidence to influence and negotiate to drive projects forwards, as needed
• Relationship management: an ability to build positive relationships with colleagues and external partners, which enable productive collaboration on projects

Recruitment Process
Application deadline: 25th March 2025
First interview dates: W/C 31st March

To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed.

So we can support you to be your best during the application or interview process, please contact Macmillan TA Team TATeam@macmillan.org.uk for advice and reasonable adjustments. 

We welcome applications from everyone who meet the criteria and strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Macmillan. Our Equity, Diversity and Inclusion Strategy here along with our internal employee representation body, ‘Our Voice’ and 8 Employee Network groups help us promote fairness and belonging, becoming an engaged and inclusive organisation for all our people.